商业模式 七种

In the age of the internet, it’s easier for everyone to become an entrepreneur. Setting up a business website is a simple process to do and compared to traditional businesses, start-up costs for online enterprises can be much less expensive. Despite this, many people don’t take up the chance simply because they are not sure what types of business they can set up online. In this article, we’ll explain the five main types of online businesses and give you some examples of the specific businesses you could start.

在互联网时代，每个人都更容易成为企业家。 建立企业网站是一个简单的过程，与传统企业相比，在线企业的启动成本可以便宜得多。 尽管如此，许多人并不会仅仅因为不确定是否可以在线建立什么样的业务而抓住机会。 在本文中，我们将解释五种主要的在线业务，并为您提供一些您可以开展的特定业务的示例。

什么是在线业务？ (What is an online business?)

An online business is a company that conducts all of its sales over the internet. This makes it different to traditional businesses that operate solely from bricks and mortar premises or the many hybrid companies that started out traditionally but have since taken some of their operations online. Amazon, for example, is an online business as it only sells online. Argos, on the other hand, is a hybrid store as it has both physical and online outlets.

在线业务是通过互联网进行所有销售的公司。 这使其不同于仅在实体店中经营的传统企业，或许多传统上起步但此后将其某些业务在线上运行的混合型公司。 例如，亚马逊是一家在线企业，因为它仅在线销售。 另一方面，Argos是一家杂货店，因为它同时具有实体店和在线店。

In this article, we are only going to concentrate on online busines

在本文中，我们将只专注于在线业务

网上业务的类型 (Types of online business )

1.网上零售模式 (1. Online retail model)

One of the main types of internet business is an online shop. You can sell almost anything online and it’s easy to set up your own e-commerce website and customise it to create your brand. Online shops are ideal for people wanting to take their first foray into the retail market. If you have a hobby or a craft that you are good at and you would like to sell the things you make, then this may be an ideal solution.

互联网业务的主要类型之一是网上商店。 您几乎可以在线销售任何东西，并且可以轻松地建立自己的电子商务网站并对其进行自定义以创建品牌。 网上商店非常适合希望首次涉足零售市场的人们。 如果您有自己的专长或爱好，并且想出售自己制作的东西，那么这可能是一个理想的解决方案。

One of the risks of setting up a traditional shop is that, unless you produce the products yourself, you will need to buy stock in bulk. If the stock doesn’t sell, then there is the possibility you may go out of business. With online stores, this risk can sometimes be avoided if your wholesaler provides a drop shipping service. Drop shipping allows you to sell products first, then, once you have been paid, you order them from your supplier who posts them directly to the customer for you. Although the margins are smaller, the risk is much reduced and it can be a good way to begin until you have a better understanding of your market.

开设传统商店的风险之一是，除非您自己生产产品，否则需要大量购买库存。 如果股票没有卖出，那么就有可能您倒闭。 对于在线商店，如果批发商提供直接运输服务，则有时可以避免这种风险。 直接运输使您可以先出售产品，然后在收到货款后从供应商订购产品，然后由供应商直接将其过帐给您。 尽管利润率较小，但风险却大大降低了，这可能是一个好的方法，直到您对市场有了更好的了解。

The one thing you are not going to be able to do with a start-up, online shop is compete with the retail giants. They can buy more cheaply, sell for less, offer cheaper delivery and give better customer service. Instead, you should focus on selling to a niche market; pick an area where you have expertise and can position yourself as a specialist retailer. This way, you get to build a loyal customer base that values your knowledge and is willing to pay more for the service you offer. For example, instead of having a children’s clothing shop, focus on a specific age and type of product, such as shoes for toddlers.

对于初创公司来说，网上商店将无法做到的一件事就是与零售巨头竞争。 他们可以更便宜地购买，更低价出售，提供更便宜的交付并提供更好的客户服务。 相反，您应该专注于向利基市场销售产品； 选择一个您具有专业知识并可以将自己定位为专业零售商的区域。 这样，您就可以建立忠实的客户基础，该基础重视您的知识并愿意为所提供的服务支付更多的费用。 例如，与其开设儿童服装店，不如将注意力集中在特定年龄和产品类型上，例如学步鞋。

There are thousands of potentially lucrative niche markets. However, you need to research your market thoroughly to make sure there is a viable business opportunity to be had. Always choose a niche you have a passion for and a good understanding of.

有成千上万潜在利润丰厚的利基市场。 但是，您需要彻底研究市场，以确保有可行的商机。 始终选择对自己有热情并有充分了解的利基市场。

It’s important that you understand the legal requirements of online retail before you start to sell online. Some products cannot be sold, others have age restrictions, there are items which are problematic to transport and then there are products which, whilst legal in the UK, are illegal abroad. At the same time, you will need to know about the Distance Selling Act, consumer rights, privacy laws and other regulations to make sure your business complies.

在开始在线销售之前，了解在线零售的法律要求很重要。 有些产品无法销售，其他产品则有年龄限制，有些产品在运输方面存在问题，然后有些产品在英国合法但在国外却是非法的。 同时，您需要了解《远距离销售法》，消费者权利，隐私法和其他法规，以确保您的业务合规。

2.在线服务模式 (2. Online services model)

Besides selling products online, it is possible to sell services online too. Many people like this business model because it allows them to work from home, giving them the chance to work flexibly and saving them the expense of having to pay for office space.

除了在线销售产品外，还可以在线销售服务。 许多人喜欢这种商业模式，因为它允许他们在家工作，使他们有机会灵活地工作，并节省了必须支付办公空间的费用。

As this model allows people to work from home, you will also find that the majority of businesses which fall into this category are those which can be done on a computer – web design, copywriting, video editing, computer programming, print design, online personal assistants, etc.

由于此模型允许人们在家工作，因此您还会发现，属于这一类别的大多数企业都是可以在计算机上完成的业务-网页设计，文案写作，视频编辑，计算机编程，印刷设计，在线个人助手等

To set up this kind of business, you need, first and foremost, to have the skills to undertake the job. You then need to create a suitable website and, after that, you will need to promote your business to generate clients.

开展此类业务，首先，您需要具备从事这项工作的技能。 然后，您需要创建一个合适的网站，然后，您需要推广您的业务以吸引客户。

From a start-up point of view, selling an online service can be one of the least expensive ways to launch a business. However, marketing costs could be expensive, especially at the beginning whilst you build up a client base.

从初创企业的角度来看，销售在线服务可能是开办企业最便宜的方式之一。 但是，营销成本可能会很高，尤其是在建立客户群之初。

3.在线目录模型 (3. Online directory model)

Traditional business directories are now old hat. Very few people use the paper ones and online versions are pointless because search engines can easily provide contact details and website addresses. These types of directory are not ones which can provide a viable business opportunity. The ones that can are those based on a niche and which provide a wider range of services to businesses.

现在，传统的企业目录已经成为历史。 很少有人使用纸质版本，在线版本毫无意义，因为搜索引擎可以轻松提供联系方式和网站地址。 这些类型的目录不能提供可行的业务机会。 可以是基于利基市场的产品，可以为企业提供更广泛的服务。

To have a viable directory, you need to choose a popular niche segment of the market and create a website that lists as many of the businesses in that niche as possible. Examples of niche directories include wedding singers, children’s bouncy castle providers, vets that specialise in reptiles, second-hand clothes wholesalers, etc.

要拥有一个可行的目录，您需要选择一个流行的细分市场，并创建一个网站，列出尽可能多的该细分市场中的企业。 利基目录的例子包括婚礼歌手，儿童充气城堡提供者，专门从事爬行动物的兽医，二手服装批发商等。

To make companies think your site is worth advertising on, you need to provide them with more than just a traditional listing. This can be achieved with some WordPress directory themes that let advertisers post photo galleries, videos, blog posts and discount vouchers on your site, together with their contact details and other important business information. These themes also let customers post reviews.

为了使公司认为您的网站值得在其上进行广告宣传，您需要为其提供的不仅仅是传统的列表。 这可以通过一些WordPress目录主题来实现，这些主题使广告客户可以在您的网站上发布照片集，视频，博客文章和折扣券，以及他们的联系方式和其他重要业务信息。 这些主题还允许客户发布评论。

Can directories work as business models?  Some very successful models are to be found in the holiday industry, Trip Advisor being the primary example. You can also find local directories work well too; real-ale pubs in Yorkshire, vegetarian restaurants in Birmingham, etc.

目录可以用作业务模型吗？ 在假期行业中会找到一些非常成功的模型，例如Trip Advisor。 您还可以发现本地目录也能很好地工作。 约克郡的房地产酒吧，伯明翰的素食餐厅等。

To make this kind of business work, you will need to be able to network with business owners and convince them of the viability of your website – this can be hard to do when your site has just launched and has not yet developed a big audience. You may need to offer free advertising first, to generate the audience that will make people want to pay. Social media is likely to play an important role in the development of this business model.

为了使这种业务运转，您将需要能够与业务所有者建立网络并让他们相信您的网站的生存能力–当您的网站刚刚启动但尚未吸引大量用户时，这可能很难做到。 您可能需要首先提供免费广告，以吸引吸引人们付费的受众。 社交媒体可能会在这种商业模式的发展中发挥重要作用。

4.会员营销模式 (4. Affiliate marketing model)

Affiliate marketing is where a website promotes the products and services of another business and provides a link to that business’s website. If someone clicks on that link and then makes a purchase, the owner of the website which provided the link gets paid a commission.

会员营销是网站推广另一家企业的产品和服务并提供到该企业网站的链接的地方。 如果有人单击该链接然后进行购买，则提供该链接的网站所有者将获得佣金。

Affiliate marketing is the primary way that blogs and review sites make money. This is either done via advertising or more commonly through the website discussing the product.

会员营销是博客和评论网站赚钱的主要方式。 这可以通过广告来完成，也可以通过讨论产品的网站来完成。

Most blogs and review sites tend to be niche based. They pick a small but well-searched-for section of the market and write specialised content about it. By doing this, they generate a loyal group of followers interested in that niche. For example, you may get a review site about WordPress themes in which the writer will discuss the pros and cons of a particular theme or compare a range of themes, e.g. “10 Best Security Plugins for WordPress“  If readers go on to buy those themes, the website owner makes money.

大多数博客和评论网站都倾向于基于利基市场。 他们挑选了一个很小但经过精心研究的市场，并撰写了有关该市场的专业内容。 通过这样做，他们产生了一群对该细分市场感兴趣的忠实拥护者。 例如，您可能会获得有关WordPress主题的评论网站，作者将在其中讨论特定主题的利弊或比较一系列主题，例如“ 10个WordPress最佳安全插件”。如果读者继续购买这些主题，网站所有者就可以赚钱。

With a blog, the process is exactly the same, however, instead of writing a review of a product, they tend to discuss it in a more conversational way. “My child liked this toy best”, “We’ve just spent a terrific weekend away at this hotel”, “We also found a great WordPress theme over at this website.”

对于博客，过程完全相同，但是，他们倾向于撰写更多的对话方式，而不是撰写产品评论。 “我的孩子最喜欢这个玩具”，“我们刚刚在这家酒店度过了一个很棒的周末”，“我们还在该网站上发现了一个很棒的WordPress主题。”

There are thousands of companies with affiliate programs whose products you can promote, including many big brand names. Some companies offer significant commission rates.

成千上万个拥有会员计划的公司可以推广其产品，包括许多大品牌。 一些公司提供很高的佣金率。

There are two important requirements that both review sites and blogs need in order to make money. Firstly they require well written, valuable and knowledgeable content; you have to be a specialist in the niche area you are writing about and you have to be able to write accurately and engagingly. Secondly, you need to build up a sizeable audience. Not everyone is going to click through and buy the products, only a small percentage. To generate a large audience takes time, commitment and a lot of hard work. It can take a couple of years before an affiliate site has enough content and viewers to make a reasonable income for its owners.

审查站点和博客都必须具备两个重要条件才能赚钱。 首先，它们需要写得很好，有价值和知识丰富的内容； 您必须是要撰写的小众领域的专家，并且必须能够准确，吸引人地写作。 其次，您需要建立大量的受众。 并非所有人都会点击购买产品，只有很小的一部分。 要吸引大量观众，需要时间，投入和大量的努力。 联盟网站可能需要几年时间才能拥有足够的内容和观看者，才能为其所有者赚取合理的收入。

5.会员站点模型 (5. Membership site model)

A membership or subscription site is a website where you have two kinds of content, free and premium. You entice your customers with free content but charge them a monthly or yearly fee for access to the premium content. What that content is, depends on your own expertise and interest.

会员资格或订阅网站是您拥有免费和高级两种内容的网站。 您用免费的内容吸引客户，但向他们收取每月或每年的访问高级内容的费用。 内容是什么，取决于您自己的专业知识和兴趣。

A typical example of this type of business model is home brewing website. It will have some good but basic information about how to brew beer which is free for everyone to see. However, its best content will need to be paid for: hints and tips from microbrewers who have won awards, much sought after recipes, discount coupons for top quality equipment, free tickets to events, etc. will all be reserved for paying members.

这种商业模式的典型示例是家庭酿造网站。 它将提供一些有关如何酿造啤酒的良好但基本的信息，每个人都可以免费观看。 但是，它的最佳内容需要付费：获得奖励的微型酿酒师的提示和技巧，备受追捧的食谱，顶级设备的优惠券，免费活动门票等，所有这些都将保留给付费会员。

Membership websites need to be updated regularly so that paying members always have something new that makes them think the membership is worth paying for. They also, usually, have different membership levels, bronze, silver and gold for example, with each level providing superior content to the one below.

会员网站需要定期更新，以便付费会员总是有一些新东西，使他们认为会员值得付费。 通常，它们还具有不同的会员级别，例如青铜，银和金，每个级别都提供以下级别的高级内容。

Content doesn’t just have to be restricted to information on membership sites. It can be any kind of content that a customer may want: music, video, books, gaming, in-gaming purchases, sewing patterns, recipes, online courses, jobs, online gambling, dating – the list is endless.

内容不仅限于会员网站上的信息。 它可以是客户可能想要的任何种类的内容：音乐，视频，书籍，游戏，游戏中购买，缝制图案，食谱，在线课程，工作，在线赌博，约会–列表无穷无尽。

To set up a subscription site, you need to have both the free and premium content in place and a plan of action of how you are going to update that content to keep your paying members happy. Depending on the type of site you want to set up, there may be expense involved in creating or procuring the content you need. You will also need to thoroughly research your market to make sure that it is not saturated with other providers.

要设置订阅网站，您需要同时拥有免费和高级内容，以及有关如何更新该内容以使付费会员满意的行动计划。 根据您要设置的网站类型，创建或采购所需内容可能会涉及费用。 您还需要彻底研究您的市场，以确保它不被其他提供商所饱和。

结论 (Conclusion)

From reading this article, you will now have a better understanding of the five main types of online business: retail, online services, directory sites, affiliate marketing and membership or subscription sites. You should also be aware of some of the pros and cons of setting up these types of business.

通过阅读本文，您现在将对在线业务的五种主要类型有更好的了解：零售，在线服务，目录站点，会员营销和会员或订阅站点。 您还应该了解设置此类业务的一些利弊。

Remember that these are business models which are designed to work purely online. It is also possible to create hybrid businesses which have online and offline operations working together.

请记住，这些是旨在完全在线运行的业务模型。 也可以创建具有联机和脱机操作协同工作的混合业务。

If you are thinking of setting up an online business and are looking for a web host that provides a range of affordable packages and exceptional customer support, visit our business hosting page.

如果您正在考虑建立在线业务，并且正在寻找可提供一系列价格合理的套餐和出色的客户支持的网络托管服务商 ，请访问我们的业务托管页面。

翻译自: https://www.eukhost.com/blog/webhosting/5-different-online-business-models/

商业模式 七种