职位名称会影响员工的清晰感知、个人品牌、地位和行为。职位名称可能会使人们追逐向上爬而不是做有意义的事情。

传统的职位名称和阶梯对创意工作者来说会有问题。为了让人们专注于提供服务、获得声望，而不是职位名称和办公室政治，使用职位时有三戒：

一、职位名称宜宽泛。不要使用诸如创意总监、前端设计师、交互设计师，大家统称设计师就好。相反，人们可以在不同项目中充当不同角色，以满足人们与众不同的渴望。

二、职位名称不要贬值。高级、头儿、总裁、领导、总监、副总、大师这些没用。不应当有办公室管理高级副总裁，说办公室经理就可以了。

三、职位名称不要镀金。玻璃清洁工就不要说透明墙维护工程师。正式的职位名称要标准一点，项目角色可以花哨一些。

What's in a Title?
__________

"Job titles and project roles can have a significant impact on the clarity, branding, status and behavior of employees. People’s primary concern becomes climbing the corporate ladder instead of doing a great job," Jurgen Appelo.

What's in a name? Many creative networkers have experienced problems with traditional job titles and career ladders. While names are necessary for communication and a sense of progress, by publishing work profiles and project credits instead of focusing on official titles and office politics, people pay attention to actual services offered and reputations earned.

So what's the key to creating successful and useful titles in the workplace?

#1: Make official job titles as “wide” as possible: Titles have a tendency to multiply like rabbits. Resist any temptation to end up with a list of titles containing Creative Directors, Front-end Designers, Interaction Designers, etc… Instead give everyone the title Designer and allow people to have different roles in different projects to satisfy their desire to distinguish themselves.

#2: Do not inflate official job titles: Predicates such as Senior, Head, President, Lead, Director, Vice, and Master are not useful. There should be no Senior Vice President of Office Management. As a job title, Office Managers good enough.

#3: Avoid glamorous job titles: Titles such as Eviction Technician (instead of Bouncer) or Transparent-Wall Maintenance Engineer (Window Cleaner) are not necessary. There’s nothing wrong with the job title Social Media Guru if you want your company to be seen as technically pretentious and socially awkward. Stick to standardized titles as much as possible and leave the fancy names for project roles.

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