谷歌标签恢复

如何从Google Penalty中恢复？ (How to Recover from Google Penalty ?)

Many webmasters sometimes face a situation where there website and the high-performing keywords aren’t shown in the SERP of Google. In such cases, it is possible that either Google has made changes to its algorithm or has penalized website/s by de-listing them from its result pages.

许多网站管理员有时会遇到Google的SERP中未显示网站和高性能关键字的情况。 在这种情况下，Google可能对其算法进行了更改，或者通过从结果页中将其删除而对网站进行了处罚。

There are ways of recovery to this problem, but ofcourse one has to make sure if the drop in rankings is due to changes in the algorithm or is it that Google’s filters have caught your website(s) for some un-ethical activities.

有多种方法可以解决此问题，但是当然必须确保排名下降是由于算法的变化引起的，还是Google的过滤器捕获了您的网站进行某些不道德的活动。

分析排名急剧下降的原因 (Analyzing the reasons for a drastic Dip in the Rankings)

There isn’t any precise technique for checking Google penalties. One cannot claim for any degree of certainty. Webmasters may find an unexpected dip in the rankings for some of the well ranked keywords, this might be because of changes in Google’s ranking algo. According to case studies, whenever there has been an update in the algorithm, users have experienced fluctuations in the keyword rankings in SERP’s. Therefore, one cannot claim or strongly say that a particular website has been penalized by the big ‘G’.

没有任何精确的技术可以检查Google的罚款。 一个人不能要求任何确定性。 网站管理员可能会发现某些排名靠前的关键字的排名意外下降，这可能是由于Google排名算法的变化所致。 根据案例研究，只要算法有更新，用户就会在SERP的关键字排名中经历波动。 因此，不能声称或强烈说某个特定的网站已受到“ G”字样的惩罚。

Though, there are few pointers which can suggest users if their website is penalized.

但是，很少有指针可以建议用户他们的网站是否受到惩罚。

Google makes regular improvements and enhancements in its algo and filtering process for detecting violations and unethical activities done by websites which try for better ranking in the Google SERP’s. Therefore, there are possibilities that any of the filters probably has detected a site and is showing a dip in the SERP for any keyword.

Google会对其算法和过滤过程进行定期改进和增强，以检测试图在Google SERP中排名更高的网站所进行的违规和不道德行为。 因此，任何过滤器都有可能检测到某个站点并显示任何关键字的SERP下降。

链接贬值的影响 (Effects of Link De-valuation)

If you are one of the webmasters who is considering and hunting for the causes of decrease in ranking, it is important to know that, Google has always been applying link de-valuation to backlinks from non-trusted and non-reputed sources. The basic reason being, spammers have been known to use unethical techniques to rank their websites well in the result pages of search engines. Therefore, inorder to tackle such instances and give justice to the webmasters who adopt ethical ways for optimizing their websites, Google has been making the necessary changes/updates on a regular basis.

如果您是正在考虑并寻找排名下降原因的网站站长之一，那么一定要知道，Google一直在将链接贬值应用于来自非信任和非信誉来源的反向链接。 根本原因是，已知垃圾邮件发送者会使用不道德的技术在搜索引擎的结果页面中很好地对网站进行排名。 因此，为了解决这种情况并向采用道德方法优化网站的网站管理员伸张正义，Google会定期进行必要的更改/更新。

If you too have been affected by link devaluation, there are chances that your website is involved in reciprocal linking, paid link advertisements or while building backlinks for your website, you might have submitted the site URL to link farms, low in quality directories, all these factors would adversely affect the rankings. All the mentioned techniques are considered strictly by Google, hence any website caught using any of the unethical ways would feel the heat.

如果您也受到链接贬值的影响，则您的网站有可能参与相互链接，付费链接广告或在为网站建立反向链接时，您可能已将网站URL提交给链接服务器场，质量很低，所有这些因素会对排名产生不利影响。 Google严格考虑了所有提到的技术，因此，使用任何不道德的方式被捕获的任何网站都会感觉很热。

Many webmaster websites that used to be ranked very well in the SERP, now have been de-valued hence is nowhere seen in the SERP’s. After analyzing such websites, it has been observed that most of the backlinks were from directories and do-follow blogs. And since Google no-longer gives much value to low quality directories, such websites have experienced a reductions in their overall rankings. Apart from that, its also been observed that such websites have a large volume of backlinks from irrelevant niche websites.

许多曾经在SERP中排名很高的网站管理员网站现在已经贬值，因此在SERP中无处可寻。 在分析了此类网站之后，已经观察到大多数反向链接来自目录和关注博客。 而且由于Google不再为低质量的目录提供大量价值，因此此类网站的整体排名有所下降。 除此之外，还观察到这样的网站具有来自不相关的利基网站的大量反向链接。

So, if you realize or doubt about Google penalizing your site, you must first of all not come to any decision or assumptions. It is better to checkout few reputed SEO forums. If at all there has been any change in the algorithm, you’d immediately come to know from the discussion happening there, as yours isn’t the only website on the web facing such a change in the rankings.

因此，如果您意识到或怀疑Google惩罚您的网站，则必须首先不要做出任何决定或假设。 最好签出一些知名的SEO论坛。 如果算法完全没有变化，那么您将立即从那里进行的讨论中了解到，因为您不是唯一一个面临排名变化的网站。

Having said that, if you face an unexpected fall in the rankings for your website and there hasn’t been any algorithm updates, then this can be considered as a pointer that your site has been penalized by Google. Violations to the Google Webmaster Guidelines can lead to permanent de-valuation of your website. Rather not just de-valuation but permanent de-indexing too has been observed for some websites.

话虽如此，如果您的网站排名意外下降，并且没有任何算法更新，则可以认为这表明您的网站已受到Google的惩罚。 违反Google网站站长指南可能会导致您的网站永久贬值。 对于某些网站，不仅观察到了贬值，而且还发现了永久性的索引删除。

To recover from such a scenario is a very painful task. If you are able to convince people at Google and dont get involved in any illegal activities, only then they would probably think of withdrawing the ban.

从这种情况中恢复是非常痛苦的任务。 如果您能够说服Google的员工并且不参与任何非法活动，那么只有这样，他们才可能会考虑撤销禁令。

确认处罚的测试 (Tests for confirming a Penalty)

Test A : If you suspect that Google has penalized your website, you must compare the total number of previously indexed URL’s with the latest figures. To get along-with that, you can use the command “site:yourdomainname.com”in the search bar of Google. Incase there aren’t any URL’s seen, try using the command “link:yourdomain.com”Still if no links are shown, there is a dense possibility that Google has penalized your site.

测试A： 如果您怀疑Google已对您的网站进行了处罚，则必须将先前索引的URL的总数与最新数字进行比较。 要做到这一点，您可以 在 Google 的 搜索栏中 使用命令“ site：yourdomainname.com ” 。 如果没有 看到任何URL，请尝试使用命令“ link：yourdomain.com ”。 即使未显示任何链接， 谷歌也有 可能 惩罚您的网站。

Test B : One more pointer for Google penalty is a decrease in the rank for your unique company name. Though this cannot be considered to be a perfect indication of de-valuation, as it might yet to be crawled if you have a new website. The new websites with very few backlinks would usually not be seen in Google, hence you cannot assume that your website has been penalized by Google.

测试B：对Google罚款的另一个指标是，您唯一的公司名称的排名降低了。 尽管这不能被认为是贬值的完美指示，但是如果您有新网站，它可能尚未被抓取。 反向链接很少的新网站通常不会在Google中看到，因此您不能假定您的网站已受到Google的惩罚。

Though, Google Page Rank isn’t a crucial parameter anymore, still it is possible that incase of penalization, you would experience a loss of pagerank.

尽管Google Page Rank不再是一个关键参数，但如果受到处罚，您有可能会失去PageRank。

To check if Google has de-indexed your website entirely, you can copy some content from the website and paste the same in the search bar of Google. If the page from where you’ve copied the content doesn’t come at the first place you must use the command “cache:www.websitename.com/page.html” in the Google search bar. Yet, if your domain name or the webpage isn’t listed in the search results, your website has surely been penalized by being de-indexed from Google. This is the most extreme form of ban, which usually happens when you have used Black Hat SEO techniques on your website.

要检查Google是否已完全索引您的网站，您可以复制网站上的某些内容并将其粘贴到Google的搜索栏中。 如果复制内容的页面没有放在第一位，则必须 在Google搜索栏中 使用命令“ cache：www.websitename.com/page.html ” 。 但是，如果您的域名或网页未在搜索结果中列出，则您的网站肯定会因被Google取消索引而受到惩罚。 这是最极端的禁令形式，通常发生在您在网站上使用Black Hat SEO技术时。

Google罚款清单 (Google Penalty Checklist)

If your site has been penalized by Google, you must go through the below checklist. After identifying the probable reason, you must make the required changes and proceed with requesting Google to reconsider your website for inclusion.

如果您的网站已受到Google的处罚，则必须通过以下清单。 在确定可能的原因之后，您必须进行必要的更改，然后继续要求Google重新考虑将您的网站纳入。

• Back-linking to banned websites

  反向链接到被禁止的网站

You must check every outbound links from your site. Further check if you are linking to websites that have been banned by Google.

您必须检查站点中的每个出站链接。 进一步检查您是否链接到Google禁止的网站。

• Sharing Links with bad neighbors

  与坏邻居共享链接

Analyze if you are sharing links with any bad neighbors, link farms or doorway pages. With bad neighbors we mean the spam sites and doorway pages. Such websites with a sole intention in mind ‘Sharing links’ and have no useful and quality content. Such domains have the minimum trust in the eyes of Google, hence should be strictly avoided.

分析您是否与任何不良邻居共享链接，链接农场或门户页面。 对于邻居不好，我们指的是垃圾邮件站点和门户页面。 此类网站的唯一目的是“共享链接”，并且没有有用和高质量的内容。 在Google眼中，此类域名的信任度最低，因此应严格避免。

• Penalty for an Automated query

  自动查询的罚款

At times, Google penalizes websites that use automated query tools that use of Google’s API, particularly when the queries are run from the same IP address hosting your website. This is a clear violation of Google’s terms of service. Though Google does allow few automated queries into its database using its analytic tools, but users must be registered and having a Google API account. Any other types of automated queries would surely lead to problems.

有时，Google会惩罚使用使用Google API的自动查询工具的网站，特别是当查询是从托管您网站的同一IP地址运行时。 这显然违反了Google的服务条款。 尽管Google确实允许使用其分析工具对数据库进行很少的自动查询，但是用户必须已注册并拥有Google API帐户。 任何其他类型的自动查询肯定会导致问题。

• Penalty for Over-optimization and Google filters

  过度优化的罚款和Google过滤器

Aggressive link building for selected keywords and keyphrases in the anchor text can attract the curt attention of Google. It is suggested to use different anchor text/keywords when working for your link building campaign. A backlink anchor text analyzer tool can be considered to check the number of backlinks for a particular keyword/phrase. It is a good practice to steadily build backlinks and use long tailed keywords and its variations.

在锚定文本中为选定的关键字和关键短语建立激进的链接可以吸引Google的关注。 建议您在建立链接活动时使用不同的锚文本/关键字。 可以考虑使用反向链接锚文本分析器工具来检查特定关键字/短语的反向链接数量。 稳定地建立反向链接并使用长尾关键字及其变体是一个好习惯。

• Cross linking & link schemes

  交叉链接和链接方案

Incase you have multiple websites and you believe all of them have suffered with a penalty, you must instantly start analyzing the interlinking between all those domains. If you unintentionally have done an extensive interlinking of websites, specifically from the same C Class IP address even then it seems to Google that you are involved in some link schemes, hence are violating the TOS. Furthermore, if you receive backlinks from sitewide pages of a website, even then Google would treat that as a Grey Hat technique if not completely Black Hat, which again is a little risk. Also, if you have purchased backlinks from external domains and have added it to the footer, that too would be detected by Google and wouldn’t give priority to such backlinks as compared to the backlinks received from the content.According to the latest updates and the suggestions from SEO Gurus, webmasters should strictly try and refrain from site-wide links. Practically any such site-wide links offer least advantages, what Google does consider is the number of backlinks from unique domains to your website.

如果您有多个网站，并且您认为所有网站都受到了罚款，则必须立即开始分析所有这些域之间的链接。 如果您无意间进行了广泛的网站链接，特别是从同一C类IP地址进行了网站链接，那么Google似乎认为您参与了某些链接方案，因此违反了TOS。 此外，如果您从网站的站点页面收到反向链接，那么即使不是完全黑帽，Google也会将其视为Gray Hat技术，这再次带来了一点风险。 另外，如果您从外部域购买了反向链接并将其添加到页脚中，那么与从内容中接收到的反向链接相比，谷歌也将检测到该反向链接，并且不会优先考虑此类反向链接。 根据SEO Gurus的最新更新和建议，网站站长应严格尝试并避免使用站点范围内的链接。 实际上，任何此类网站范围的链接所提供的优势最少，Google确实考虑的是从唯一域到您网站的反向链接的数量。

• Duplicate Content Issues

  内容重复

Content duplication isn’t considered very strictly, Google would simply de-index the duplicate content or page from its search result pages. Now, this too can affect in a different way, such as loss in traffic to a website, which is equivalent to being penalized.

内容复制并不是严格意义上的，Google只会从搜索结果页面中索引重复的内容或页面。 现在，这也可能以不同的方式产生影响，例如网站流量的损失，这相当于受到惩罚。

• Hidden text links

  隐藏的文字链接

Many webmasters adopt a technique where they hide the text in the content by using same text colour as that of the background. This is virtually invisible to human eyes but it can be seen by Google bots and crawlers. So, removing such links and keywords is a better option.

许多网站管理员采用一种技术，通过使用与背景相同的文本颜色来隐藏内容中的文本。 这实际上是人眼看不见的，但是Google机器人和爬虫可以看到它。 因此，删除此类链接和关键字是更好的选择。

• Keyword stuffing is no different to spamming

  关键字填充与垃圾邮件没有什么不同

Removing excessive keywords from the web page content can help you regain your rankings in Google SERP’s. Natural and informational content is preferable.

从网页内容中删除过多的关键字可以帮助您重新获得Google SERP的排名。 自然和信息内容是可取的。

• Look for Malware Issues

  查找恶意软件问题

You would not find this stated at much places, but it is worth looking out if Google has blacklisted your website due to unsafe browsing. Users can check that using the following link from Google : www.google.com/safebrowsing/diagnostic?site=yourdomain.co.uk, replace ‘yourdomain.co.uk’ with your website name.

您不会在很多地方看到此说明，但是值得一提的是，由于浏览不安全，Google是否已将您的网站列入黑名单。 用户可以使用Google的以下链接进行检查： www.google.com/safebrowsing/diagnostic ?site=yourdomain.co.uk，将“ yourdomain.co.uk”替换为您的网站名称。

• Automated page redirects

  自动页面重定向

Any other re-direct other than a permanent 301 redirect isn’t suggested by Google. Users can also use the Mod Rewrite technique instead of 301 redirection. Users should set up a .htaccess file onto your web server.

Google不建议使用除永久301重定向之外的任何其他重定向。 用户还可以使用Mod Rewrite技术而不是301重定向。 用户应设置一个 。 htaccess文件 到您的Web服务器上。

• Purchasing or selling Links

  买卖链接

It has been observed and suggested by SEO experts, purchasing backlinks can harm your optimization efforts. As a matter of fact Google had recently penalized link selling websites.

SEO专家已经观察到并建议，购买反向链接可能会损害您的优化工作。 事实上，Google最近对链接销售网站进行了处罚。

• Reciprocal link building campaigns

  互惠链接建设活动

Intense reciprocal linking might attract the attention of Google, and after confirmation, penalise or cause a SERPS filter to be applied when the same or very similar link anchor text is used often and big volume of reciprocal links are added in a relatively short time. Effects can be worse if large amounts of backlinks come from websites with low quality.

强烈的相互链接可能会引起Google的注意，并且在确认后，经常使用相同或非常相似的链接锚文本并在相对较短的时间内添加大量相互链接的情况下，将受到惩罚或导致应用SERPS过滤器。 如果大量的反向链接来自质量低下的网站，效果可能会更糟。

• Affiliate Websites

  会员网站

It is a known fact that Google hates affiliate websites with almost negligible content and which is set-up with an intention of adding Adsense programs. Users should get assured that the affiliate sites have good quality and original content if you wish them not to get filtered-out of the search results.

众所周知的事实是Google讨厌联盟网站的内容几乎可以忽略不计，并且其建立目的是添加Adsense程序。 如果您不希望联属网站不被过滤掉搜索结果，则应确保联属网站具有良好的质量和原始内容。

• Content Feeds

  内容提要

Content feeds such as RSS are widely used over the web, according to experts fetching in larger volumes of duplicate content through such feeds might cause an adverse effect on the rankings and if done extensively, it can even alert Google for penalizing your site.

据专家称，RSS之类的内容提要已在网络上广泛使用，据专家称，通过此类提要获取大量重复内容可能会对排名产生不利影响，而且如果做得广泛，它甚至会警告Google惩罚您的网站。

• Same Registrant Domains

  相同注册人域

Google have the permission of accessing the WHOIS database for domains. Using that information,they can penalize a website having the same registrant.

Google有权访问域的WHOIS数据库。 他们可以使用该信息来惩罚拥有相同注册者的网站。

• Google Webmaster Tools

  Google网站管理员工具

Google has been taking efforts to improve communication with webmasters with respect to the banned domains. According to the latest updates they now inform webmasters with the reason of ban and the penalty given. Inorder to do that, they have developed a new Webmaster Console. Further, once the users have made the suggested changes, they can make a re-inclusion request via. the same console. Users are just required to sign-up for the Google Webmaster Tools and upload an XML Sitemap onto your site. To make it even simple, Google has prepared a Video Tutorial that describes the process of reconsideration. There the users can check the tips about what Google expects for when assessing the re-inclusion of any website.

Google一直在努力改善与网站管理员在被禁域名方面的交流。 根据最新更新，他们现在将禁止原因和罚款通知网站管理员。 为此，他们开发了一个新的网站管理员控制台。 此外，一旦用户做出了建议的更改，他们可以通过发出重新加入请求。 相同的控制台。 只需要求用户注册Google网站管理员工具，然后将XML Sitemap上传到您的网站上。 为简化起见，Google准备了一个视频教程，介绍了重新审核的过程。 在那里，用户可以查看有关Google在评估重新包含任何网站时的期望的提示。

To completely recover from the effects and rank well in SERP’s of Google, would probably take around 2-3 months once all website problems are rectified. Though no one except Google can gurantee you about the time required for completely recovering from the down fall.

要完全从这种影响中恢复并在Google的SERP中获得良好的排名，一旦所有网站问题都得到纠正，大概需要2-3个月的时间。 尽管除Google之外没有人可以保证您完全从下降中恢复过来所需的时间。

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