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Do you want to see the keywords people use to find your WordPress website?

您是否要查看人们用来查找WordPress网站的关键字？

Keywords are the phrases users type in search engines to find the content they are looking for. You would want your website to rank for the right keywords that describe what you are offering.

关键字是用户在搜索引擎中键入以查找所需内容的短语。 您可能希望您的网站对描述您所提供产品的正确关键字进行排名。

In this guide, we will show you how to easily see the keywords people use to find your WordPress site.

在本指南中，我们将向您展示如何轻松查看人们用来查找WordPress网站的关键字。

什么是关键字跟踪？为什么重要？ (What is Keyword Tracking and Why is it Important?)

Keyword tracking is basically the activity of monitoring the position of your website for specific keywords in search engines like Google, Bing, etc.

关键字跟踪基本上是监视网站在Google，Bing等搜索引擎中特定关键字的位置的活动。

Keyword tracking helps you see important metrics such as which specific keywords people use to find your website, so you can focus on what’s working and stop spending time on what’s not.

关键字跟踪可帮助您查看重要指标，例如人们使用哪些特定关键字来找到您的网站，因此您可以专注于有效的方法，而不必花时间在无效的方法上。

When it comes to WordPress SEO optimization, we often recommend users to do keyword research and add proper meta description / keywords to their website. This helps your website rank higher in search engines.

当涉及到WordPress SEO优化时，我们经常建议用户进行关键字研究，并在其网站上添加适当的元描述/关键字 。 这有助于您的网站在搜索引擎中排名更高。

But what many beginners don’t know is that search rankings change quite often. If a new competitor enters the market or your previous competitor further improves their SEO, then you can lose the rankings that you previously had and thus the traffic along with it.

但是，许多初学者不知道的是，搜索排名经常变化。 如果有新的竞争对手进入市场，或者您以前的竞争对手进一步提高了他们的SEO，那么您可能会失去之前的排名，从而失去流量。

Sometimes Google algorithm updates can also cause your website to increase or decrease in rankings for your top keywords.

有时，Google算法更新还会导致您的网站在您的热门关键字排名中排名上升或下降。

At WPBeginner, we believe that its easier to double your website traffic and sales when you know exactly how people find and use your website.

在WPBeginner，我们相信，只要您确切知道人们如何找到和使用您的网站，它就可以使您的网站访问量和销售量增加一倍。

With that said, let’s take a look at how to see the keywords people use to find your website.

如此说来，让我们看一下如何查看人们用来查找您的网站的关键字。

跟踪人们用来查找您的网站的关键字 (Tracking Keywords People Use to Find Your Site)

The best way to track keywords people use and the keywords where your website ranks is by using Google Search Console.

跟踪人们使用的关键字以及您的网站排名关键字的最佳方法是使用Google Search Console。

Google Search Console is a free tool offered by Google to help website owners monitor and maintain their site’s presence in Google search results.

Google Search Console是Google提供的免费工具，可帮助网站所有者监视和维护其网站在Google搜索结果中的存在。

We’ll show you how to connect search console to your Google Analytics along with how to bring those reports right inside your WordPress dashboard.

我们将向您展示如何将搜索控制台连接到您的Google Analytics(分析)，以及如何将这些报告直接导入WordPress仪表板。

Finally, we’ll cover how to track not just your own keywords, but also the keywords your competitors are ranking for.

最后，我们将介绍如何不仅跟踪您自己的关键字，而且跟踪竞争对手正在排名的关键字。

Sounds good? Let’s get started.

听起来不错？ 让我们开始吧。

在Google Search Console中跟踪您的网站关键字 (Tracking Your Website Keywords in Google Search Console)

If you have not already done so, then you need to add your website to Google Search Console. We have a detailed tutorial on how to add your WordPress site to Google Search Console.

如果尚未这样做，则需要将网站添加到Google Search Console。 我们提供了有关如何将WordPress网站添加到Google Search Console的详细教程。

You can simply visit the Google Search Console website and follow the instructions in our tutorial.

您只需访问Google Search Console网站，然后按照我们的教程中的说明进行操作即可。

Once you have added your website to Google Search Console, you’ll be able to use it to monitor your search rankings.

将网站添加到Google Search Console后，您就可以使用它来监视搜索排名。

To view your keyword positions, click on the Performance report and then click on the average position score.

要查看关键字排名，请点击效果报告，然后点击平均排名得分。

Search Console will now load your reports with the average position column included.

Search Console现在将加载包含“平均排名”列的报告。

Next, you need to scroll down a bit to see the full list of keywords your website ranks for.

接下来，您需要向下滚动一点以查看您的网站排名关键字的完整列表。

You will see a list of keywords with number of clicks, impressions, and position of that keyword in search results.

您将看到一个关键字列表，其中包含点击次数，展示次数以及该关键字在搜索结果中的位置。

You can sort the data by clicks, impressions, and position columns. You can see your top ranking keywords by sorting the data by position.

您可以按点击次数，展示次数和排名列对数据进行排序。 您可以通过按位置对数据进行排序来查看排名靠前的关键字。

As you scroll down, you will be able to see keywords where your site appears deeper in search results. You can optimize your content to rank higher for those keywords as well.

向下滚动时，您将能够看到关键字，使您的网站在搜索结果中的位置更深。 您还可以优化内容，使这些关键字的排名也更高。

方法2.使用MonsterInsights跟踪WordPress内部的关键字 (Method 2. Track Your Keywords Inside WordPress with MonsterInsights)

For this method, we’ll be using MonsterInsights to fetch our Google Search Console data inside the WordPress dashboard.

对于这种方法，我们将使用MonsterInsights在WordPress信息中心内获取Google Search Console数据。

This method has two advantages.

该方法具有两个优点。

• You get to see your keywords right inside WordPress admin area您可以在WordPress管理区域内直接看到关键字
• You’ll see it along with your other MonsterInsights reports which will help you plan more effeciently您将看到它以及其他MonsterInsights报告，这将帮助您更有效地计划

MonsterInsights is the #1 Google Analytics plugin for WordPress. It allows you to easily install Google Analytics in WordPress and shows you human-readable reports right inside your WordPress dashboard.

MonsterInsights是WordPress排名第一的Google Analytics(分析)插件。 它使您可以轻松地在WordPress中安装Google Analytics(分析)，并在WordPress仪表板内部显示易于阅读的报告。

First, you need to do is install and activate the MonsterInsights plugin on your website. For more details, see our step by step guide on how to install a WordPress plugin.

首先，您需要做的是在您的网站上安装并激活MonsterInsights插件。 有关更多详细信息，请参阅有关如何安装WordPress插件的分步指南。

For step by step instructions, see our complete guide on how to install Google Analytics in WordPress.

有关逐步说明，请参阅有关如何在WordPress中安装Google Analytics(分析)的完整指南。

Once you have installed and set up MonsterInsights, the next step is to connect your Google Analytics account to your Goole Search Console account.

安装并设置MonsterInsights之后，下一步就是将您的Google Analytics(分析)帐户连接到Goole Search Console帐户。

Simply, login to your Google Analytics account and then click on the Admin button from the bottom left corner of the screen.

只需登录到您的Google Analytics(分析)帐户，然后单击屏幕左下角的管理按钮。

Next, you need to click on ‘All products’ under the property column and then click on the ‘Link Search Console’ button.

接下来，您需要单击属性列下的“所有产品”，然后单击“链接搜索控制台”按钮。

This will take you to the Search Console settings page where you need to click on the Add button. After that, you’ll see a list of websites added to your Google Search Console account.

这将带您进入Search Console设置页面，您需要在该页面上单击Add按钮。 之后，您会看到添加到您的Google Search Console帐户的网站列表。

Click on the OK button to continue and your Analytics and Search Console accounts will now be linked.

点击“确定”按钮继续，您的Google Analytics(分析)和Search Console帐户现在将被链接。

You can now view the keywords your website ranks for inside the WordPress admin area.

现在，您可以在WordPress管理区域内查看您的网站为其排名的关键字。

Simply go to Insights » Reports and then switch to the Search Console tab.

只需转到“数据分析»报告” ，然后切换到Search Console标签。

You’ll see a list of keywords where your website appears in the search result. Next, to each keyword you’ll also see the following parameters:

您会看到一个关键字列表，其中您的网站出现在搜索结果中。 接下来，对于每个关键字，您还将看到以下参数：

• Clicks – How often your site is clicked when it appears for this keyword点击次数–出现此关键字的网站被点击的频率
• Impressions – How often it appears in search results for that keyword展示次数–该关键字在搜索结果中出现的频率
• CTR – Click through rate for this keyword点击率–此关键字的点击率
• Average position – Your site’s average position in search results for that particular keyword平均排名–您网站在该特定关键字的搜索结果中的平均排名

方法3.在Google Analytics(分析)中跟踪关键字排名 (Method 3. Tracking Your Keyword Rankings in Google Analytics)

In the previous method, we showed you how to connect Google Search Console to your Google Analytics account and view the reports inside your WordPress dashboard.

在以前的方法中，我们向您展示了如何将Google Search Console连接到您的Google Analytics(分析)帐户，以及如何在WordPress信息中心内查看报告。

However, you can also view your keyword rankings inside Google Analytics.

但是，您也可以在Google Analytics(分析)中查看关键字排名。

Simply, login to your Google Analytics dashboard and go to Acquisitions » Search Console » Queries report.

只需登录到Google Analytics(分析)信息中心，然后转到“ 获取次数”»“搜索控制台”»“查询”报告。

Your search keywords will be listed under the Search Query column. For each keyword, you’ll also see its CTR, impressions, and average position.

您的搜索关键字将列在“搜索查询”列下。 对于每个关键字，您还将看到其点击率，展示次数和平均排名。

方法4：使用SEMRush跟踪竞争对手的关键字 (Method 4. Tracking Competitor Keywords using SEMRush)

Do you want to track not just yours but also the keywords your competitors are ranking for? This method allows you to do that with actual tips on how to outrank your competition.

您不仅要跟踪自己的竞争对手，还想跟踪竞争对手排名的关键字？ 通过这种方法，您可以获得有关如何超越竞争对手的实际提示。

We’ll be using SEMRush for this method. It is one of the top SEO tools on the market because it helps you get more search traffic to your website.

我们将为此方法使用SEMRush 。 它是市场上顶级的SEO工具之一，因为它可以帮助您获得更多的网站访问量。

We use it on our many websites to gather competitive intelligence.

我们在许多网站上使用它来收集竞争情报。

First, you need to sign up for an SEMRush account. Note: You can use our SEMRush coupon to get a better deal.

首先，您需要注册一个SEMRush帐户。 注意：您可以使用我们的SEMRush优惠券获得更好的交易。

After you have created an account, you can enter your domain name at the top search bar under SEMRush dashboard.

创建帐户后，您可以在SEMRush仪表板下方的顶部搜索栏中输入域名。

Next, SEMRush will show you full keyword report with a list of your top ranking keywords.

接下来，SEMRush将向您显示完整的关键字报告，其中列出了您排名最高的关键字。

Click on the View Full Report button to get the full list of keywords.

单击查看完整报告按钮以获取关键字的完整列表。

Next to each keyword, you’ll see its position, volume of search, cost (for paid advertisement), and the percentage of traffic it sends to your website.

在每个关键字旁边，您会看到其位置，搜索量，费用(付费广告)以及其发送到您网站的流量百分比。

You can also enter your competitor’s domain name to download a full list of all the keywords where they rank.

您也可以输入竞争对手的域名，以下载所有排名的关键字的完整列表。

改善网站排名关键字的提示 (Tips on Improving The Keywords Where Your Website Ranks)

As you go through the list of keywords, you’ll notice some of your results rank quite well (under top 10) with significant impressions but very low CTR.

当您浏览关键字列表时，您会发现一些结果的排名相当不错(排名前10位)，并且获得了不错的印象，但点击率却很低。

This means that users didn’t find your article interesting enough to click on. You can change that by improving your article’s title and meta descriptions. See our guide on how to improve blog post SEO to rank higher.

这意味着用户对您的文章的兴趣不足以点击。 您可以通过改善文章的标题和元描述来更改它。 请参阅有关如何提高博客文章SEO排名的指南。

You’ll also see keywords where your website can easily rank higher. You can then edit those articles and improve them by adding more helpful content, adding a video, and making it easier to read.

您还将看到关键字，这些关键字可使您的网站轻松排名更高。 然后，您可以编辑这些文章并通过添加更多有用的内容，添加视频并使其更易于阅读来改进它们。

If you are using SEMRush, then you can use their Writing Assistant Tool which helps you improve your content by making it more SEO friendly for that particular keyword. See our guide on using the SEO writing assistant for more details.

如果您使用的是SEMRush，则可以使用他们的Writing Assistant工具 ，该工具可以使该内容对特定关键字更加SEO友好，从而帮助您改善内容。 有关更多详细信息，请参见有关使用SEO写作助手的指南。

We hope this article helped you learn how to see the keywords people use to find your WordPress site. You may also want to see our guide on how to easily increase website traffic with practical tips for beginners.

我们希望本文能帮助您学习如何查看人们用来查找WordPress网站的关键字。 您可能还想查看有关如何为初学者提供实用技巧的指南， 以轻松地增加网站流量 。

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

如果您喜欢这篇文章，请订阅我们的YouTube频道 WordPress视频教程。 您也可以在Twitter和Facebook上找到我们。

翻译自: https://www.wpbeginner.com/wp-tutorials/how-to-see-the-keywords-people-use-to-find-your-wordpress-site/

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