阴阳师IP第一款衍生产品，上线三年又做了一次大胆升级

2018年1月，网易推出了“阴阳师”IP的第一款手游《决战！平安京》（以下简称paj），作为当时处于全盛时期的《王者荣耀》的竞品，这款游戏的市场表现并不尽如人意。游戏上线当天压线进入畅销榜top 50，许多人对其未来表现并不看好。
In January 2018, NetEase launched the first game of the “Onmyoji” IP, “Onmyoji Arena” (hereinafter referred to as Paj), as a competitor to “Arena Of Valor” which was in its heyday at that time, the market performance of this game was not as satisfactory. The game entered the top 50 best-seller list on the day it was launched, and many people were not optimistic about its future performance.

作为一款MOBA游戏，paj上线初期美术表现、角色打击感都远不如王者荣耀优秀，而由于整体节奏慢的游戏特点，新手的上手难度不低，确实难以与王者荣耀抗衡。但如今3年过去了，paj已经凭借“阴阳师”IP的影响力、高品质美术和免费符文的设计在手游MOBA品类中占有一席之地。下面就从各个方面分析一下paj这款游戏的特点。
As a MOBA game, the initial art performance and character combat sense of paj are far less than Arena Of Valor, and due to the overall slow-paced game characteristics, the difficulty of newcomers to start is not low, it is difficult to compete with Arena Of Valor. But now 3 years have passed, paj has already taken a place in the mobile MOBA category by virtue of the influence of the “Onmyoji” IP, high-quality art and the design of free runes. The following is an analysis of the characteristics of the game paj from various aspects.

1.美术、音乐表现：
这款游戏的美术风格很大程度上承接了《阴阳师》的角色和场景设计，最早的UI设计是日本和风风格（如下图对比），旨在吸引“阴阳师”IP粉丝用户，而式神皮肤也都是继承了《阴阳师》游戏中的部分经典皮肤。paj中的背景音乐也是日本和风的风格，语音可以选择汉语或日语，具有很强的沉浸感。
The game’s art style is largely based on the character and scene design of “Onmyoji”, and the earliest UI design is Japanese Wabi-sabi style (compare below), which is designed to attract “Onmyoji” IP fans, and the characters’ skins are also inherited from some of the classic skins in “Onmyoji” game. The background music in paj is also in Japanese wabi-sabi style, and the voice can be chosen from Chinese or Japanese, which has a strong sense of immersion.

虽然得益于强大的IP属性加成，但在很大程度上也受到了限制，因为二次元游戏风格的受众还是偏小的。不仅仅是美术和声音表现，paj对于游戏内战斗语音也做了“二次元”风格的包装，比如“击杀”变为“封印”，“三杀”变为“三大神器”，“四杀”变为“四神呼应”等等，反而让部分玩家感觉很不适应。
Although thanks to the strong IP attributes, but to a large extent also subject to limitations, because animation game style audience is still on the small side. Not only the art and sound performance, paj also made animation style packaging for in-game combat voice, such as “kill” to “seal”, “three kill” to “three artifacts”, “four kill” to “four gods echo” and so on, but let some players feel very uncomfortable.

而在2019年1月，paj对游戏UI界面风格进行了变换，变为更加大众审美的现代风格，也推出了很多自创的写实风格或未来风格的皮肤，比如夏日泳装风格、未来机械风格等，不再局限于搬运《阴阳师》中的经典皮肤。同时，游戏允许玩家在两种UI风格之间切换，毕竟还是有很多老玩家一时间难以接受全新的风格。
And in January 2019, paj transformed the game UI interface style into a more popular aesthetic and modern style, and also launched many self-created realistic or future style skins, such as summer swimsuit style, future mechanical style, etc., no longer limited to carrying the classic skin in “Onmyoji”. At the same time, the game allows players to switch between two UI styles, after all, there are still many old players who find it difficult to accept the new style for a while.

而在音乐方面，网易也是请来曾为《火影忍者》、《妖精的尾巴》制作音乐的日本音乐大师高梨康治先生亲手操刀谱曲，赢得广泛好评。
In terms of music, NetEase also invited Mr. Yasuji Takanashi, a Japanese music master who had produced music for Naruto and FAIRY TAIL, to personally compose the music, which won wide acclaim.

2.核心玩法和系统设计：
Paj在玩法上相比《王者荣耀》更加硬核，策略性更高，英雄的技能更多，对补兵和对线的要求更高，同时地图资源消耗的节奏也更慢。这一特点具有很强的两面性：一方面，游戏对于操作的要求提高，对于地图资源控制、线上发育和团战的策略性要求也提高，部分玩家会感觉paj更加具有策略性，可玩度更高。另一方面，处于王者荣耀统治的MOBA手游品类的大部分玩家已经适应了快节奏的游戏体验，这对于他们来说很难适应，而对于没怎么体验过MOBA游戏的新玩家来说上手难度远高于王者荣耀。
Paj is more hardcore and strategic in its gameplay compared to Arena Of Valor, with more heroes’ skills and higher requirements for mending and lining up, while the pace of map resource consumption is also slower. This feature has strong two sides: on the one hand, the game’s requirements for operation are increased, and the strategic requirements for map resource control, online development and group battles are also increased, some players will feel that Paj is more strategic and more playable. On the other hand, most players in the MOBA hand game category ruled by Arena Of Valor have already adapted to the fast-paced game experience, which is difficult for them to adapt, while for new players who have not experienced much MOBA game, the difficulty of getting started is much higher than Arena Of Valor.

此外，paj还有很多系统设计的优点。
In addition, paj has many advantages in gameplay.
首先，paj区别于其他MOBA游戏的一点是没有传统的符文系统。取而代之的是向全部玩家开放的“阴阳术”系统，不需要购买和升级，玩家从最开始接触游戏就可以随心进行符文的搭配，这从根本上确立了paj确实是一款5v5公平竞技的MOBA游戏。
First of all, one thing that sets paj apart from other MOBA games is the absence of a traditional rune system. Instead, there is a “Yin Yang Shu” system that is open to all players, no need to buy or upgrade, players can match runes as they wish from the very beginning of the game, which fundamentally establishes paj as a 5v5 fair competition MOBA game.

其次，游戏添加了类似《阴阳师》的角色养成系统，玩家可以通过赠送道具提升式神的好感度，解锁更多的游戏内容，包括式神专属语音、舞蹈动作、特写，甚至一套免费的觉醒皮肤。一方面增强了玩家的沉浸感和与式神交互的亲切感，一方面免费解锁皮肤等游戏内容确实有很大的吸引力。
Secondly, the game adds a character development system similar to “Onmyoji”, players can give props to enhance the goodwill of characters and unlock more game content, including their exclusive voice, dance moves, close-ups, and even a free set of awakening skin. On the one hand, it enhances the immersion of players and the intimacy of interaction with the character, on the other hand, free unlocked skin and other game content does have a great appeal.

然而，paj在上线后没有获得预想的成功，很大程度上归结于他的竞品过于强大。王者荣耀在paj上线前已经收获了大批忠实玩家，高粘性导致用户迁移成本很高，同时玩两款MOBA游戏对很多玩家来说是难以接受的一件事，这只能怪网易错过了MOBA手游发展的黄金时期，导致paj生不逢时，难以撼动王者荣耀的地位。
However, paj did not have the success expected after its launch, largely attributed to the fact that his competition was too strong. The Arena Of Valor has harvested a large number of loyal players before the launch of paj, high stickiness leads to high user migration costs, while playing two MOBA games for many players is a difficult thing to accept, which can only be blamed on NetEase missed the golden period of MOBA hand game development, resulting in paj born at the wrong time, it is difficult to shake the status of the Arena Of Valor.

3.商业化：
早期paj的商业化可以说是比较简单的，所有式神都可以通过积攒金币购买，或花费式神券购买，不存在抽奖、式神碎片等付费获取的内容。对玩家来说，这无疑是好事，通过积攒金币就可以解锁任意一个式神，还可以解锁免费的觉醒皮肤；而对游戏本身来说，各有利弊。
The early commercialization of Paj was arguably simpler, as all characters could be purchased by accumulating gold, or by spending coupons, with no paid-for content such as lotteries or characters pieces. For the players, this is certainly good, by accumulating gold can unlock any god, can also unlock free awakening skin; while for the game itself, each has its own advantages and disadvantages.

由于铭文免费，所有式神都可以通过金币解锁，付费点比较有限，主要付费点是皮肤和BattlePass，较为单一。觉醒皮肤可以通过肝金币获取，可看作是激励玩家获取付费皮肤的跳板，通过更炫酷的攻击特效和打击效果吸引玩家为喜欢的角色进一步购买皮肤。
Since runes are free and all gods can be unlocked through gold, the pay points are relatively limited, and the main pay points are skins and Battle Pass, which are relatively single. The awakening skin can be obtained through gold, which can be seen as a springboard to motivate players to get paid skin, and attract players to buy further skin for their favorite characters through cooler attack effects and combat effects.

此后，paj推出了达摩降福的氪金活动，并推出了一些制作精美的达摩限定皮肤，作为主要的卖点。个人认为达摩活动还是很有诚意的，玩家可以通过合成皮肤体验券或不想要的皮肤获得随机的高品质皮肤，相比直接在商城购买皮肤划算不少。
Since then, paj has launched the paid event of Dharma Descending Blessing and introduced some beautifully crafted Dharma limited skins as the main selling point. Personally, I think the Dharma event is still very sincere, players can get random high quality skins by synthesizing skin experience coupons or unwanted skins, which is quite cost-effective compared to buying skins directly in the mall.

4.IP发展和创新
前面提到，paj继承了“阴阳师”IP，但同时，历经3年的打磨后，paj也对这一IP进行了创新和发展，逐步形成自身特色的“平安京”IP。
从皮肤设计看起，paj已经推出了多系列特色皮肤，包括返校季、血影、夏日，以及要重点介绍的“蒸汽纪元”系列。
As mentioned earlier, Paj inherited the “Onmyoji” IP, but at the same time, after three years of polishing, Paj has also innovated and developed this IP, gradually forming its own unique “Onmyoji Arena” IP.
From the skin design, paj has launched several series of special skins, including school season, blood shadow, summer, as well as the “Steam Era” series to be introduced.

这套皮肤的厉害之处在于，它拥有一个比较详尽的世界观作为支撑。“蒸汽纪元”中出现的式神角色在“铜辉城”中都有符合背景的设定，比如科学家、大小姐、治安官、雇佣兵等，给予玩家极强的代入感。
The great thing about this set of skins is that it has a more detailed worldview as a support. The characters that appear in “Steam Era” have background settings in “Copper Glory City”, such as scientists, ladies, magistrates, mercenaries, etc., giving players a strong sense of immersion.

官方甚至推出了视觉小说作为支撑，其内容丰富程度和精致的作画水平令人惊叹，具体内容可在下方网页链接中体验。
https://game.163.com/jzpaj/story/
Officials even launched a visual novel as support, its content richness and exquisite level of painting is amazing, the specific content can be experienced in the web link below.

除了皮肤，平安京在未来还会推出独立的全新式神，这也是平安京推出的第一个独立于《阴阳师》游戏的式神角色。这一原创角色证明paj在今后的内容和整体规划上都做足了准备，不单纯依靠“阴阳师”IP的内容和吸引力，不拘泥于单纯做一款“IP衍生游戏”，paj正在尝试突破束缚，打造自身的世界观和IP价值。
In addition to skins, Onmyoji Arena will also launch a new character in the future, which is also the first character launched by Onmyoji Arena independent of the “Onmyoji” game. This original character proves that Paj is well prepared for future content and overall planning, not relying solely on the content and appeal of the “Onmyoji” IP, and not sticking to simply being an “IP-derived game”, Paj is trying to break through the shackles and build its own worldview and IP value.

5.第四年，平安京未来可期

最后来看看paj的3周年庆典都有哪些新内容。首先，官方对游戏的美术进行了升级，地图细节和人物建模更加精致；对装备进行了调整，新增了足具专属装备格，玩家可以在后期多出一件装备；公布了多个新式神、新皮肤，目测内容投放的跨度可以覆盖接近半年的时间。而paj和日本人气动漫作品《鬼灭之刃》的联动活动也将在2021年开放，如此丰富和有序的规划，无不让玩家对paj的第4年表现充满期待。
Finally, let’s see what’s new in Paj’s 3rd anniversary celebration. First of all, the official art of the game has been upgraded, map details and character modeling is more exquisite; the equipment has been adjusted, the new footwear exclusive equipment grid, players can have an extra piece of equipment at a later stage; announced a number of new characters, new skin, visually the span of content placement can cover close to half a year. And paj and Japan’s popular anime works “the blade of ghost extermination” linkage activities will also be opened in 2021, so rich and orderly planning, can not help but make players look forward to paj’s 4th year performance.

此外，游戏周边也在不断丰富，官方计划推出两款新手办和一套盒蛋周边；并宣布联动与背景皮影剧团合作，开展国风计划。这也是paj即将开启的第一个破圈联动活动，旨在通过游戏作为载体，向大众传递中国传统文化精神，吸引泛用户关注；同时吸收其中的精华，在游戏设计中进行运用，为后续IP发展赋能。
In addition, the game IP is also being enriched, the official plan is to launch two new figures and a set of box egg periphery; and announced the linkage with the background shadow theater group to carry out the national style plan. This is also the first circle-breaking linkage activity that Paj will open soon, aiming to convey the spirit of traditional Chinese culture to the public through the game as a carrier and attract the attention of public users; at the same time, absorb the essence of it and apply it in the game design to empower the subsequent IP development.

走过三个年头，《决战！平安京》用不断地创新和突破让玩家看到了这款游戏旺盛的生命力。正所谓，未来可期，相信paj会在第四年、第五年给玩家和游戏市场带来更多惊喜。
After three years, “Onmyoji Arena” has shown players the vigorous vitality of this game with continuous innovation and breakthrough. As the saying goes, the future is promising, and I believe that Paj will bring more surprises to players and the game market in the fourth and fifth years.

阴阳师IP第一款衍生产品，上线三年又做了一次大胆升级相关推荐

第一款个人应用——《不做手机控》——终于上线啦！
从事Android已经大半年了,居然没有一款自己的产品,真是惭愧啊,不过经过这一个半月的艰苦奋斗,我人生中第一个个人Android应用终于诞生了!叫--不做手机控.感谢老婆大人起的好名字. 这是下载连 ...
ssr怎么编辑服务器ip_“阴阳师”IP影响力有多大？网易用它做了一款弹珠游戏，TapTap评分高达9.8分...
文|手游那点事|虹彤.Jimmy "阴阳师"IP衍生的想象空间到底有多大? 在今年的"520发布会"上,网易非常大手笔地公布了<阴阳师>IP的一系列 ...
华为的鸿蒙系统营销,全球第一款搭载华为鸿蒙系统的荣耀智慧屏终端在万众期待中正式上线销售...
8月15日上午10:08,全球第一款搭载华为鸿蒙系统的荣耀智慧屏终端在万众期待中正式上线销售,这其中包含京东家电平台上超过30万预约抢购用户. 仅用8分钟,京东家电就将全球首台华为鸿蒙系统的荣耀智慧屏 ...
第一款青少年搜索引擎“花漾搜索“APP正式上线
由新华社中国搜索研发的首款面向青少年的搜索引擎"花漾搜索"APP今日正式上线,花漾搜索APP图标是一只小小猫头鹰. 我国有2亿青少年,花漾搜索是中国第一款专为青少年定制的搜索引擎, ...
第一款Layer 2钱包Rollups Wallet已上线苹果AppStore
3月17日消息,第一款Layer 2钱包Rollups Wallet已上线苹果AppStore.官方表示,第一周该 App 的下载量已超过数千.据介绍,Rollups Wallet 基于 zkSync ...
小白第一款游戏《跳鸭跳》终于上线了
我花了差不多1个多月的时间,终于上线了自己人生第一款小游戏,然后激动地整夜睡不着觉,happy ing- 说起我为什么做游戏,其实就是因为一个情节吧.2002年我接触了网游<奇迹& ...
自己的第一款微信公众号产品开发完成，已上线，欢迎大家拍砖
自己的第一款微信公众号产品开发完成,已上线,欢迎大家拍砖如果大家有相关的技术问题,可以咨询我呵呵部分代码可以开放给大家!
腾讯表示不会做汽车；华为第一款预装鸿蒙 OS 手机上线；工信部通报138款APP；丨黑马头条
苹果因夸大iPhone防水功能遭起诉苹果公司在纽约被起诉,有消费者试图就防水性问题进行集体诉讼,声称前者在营销中对iPhone的抗液体浸润能力进行了虚假陈述.与许多智能手机制造商一样,苹果公司在其i ...
程序员自学编程创立 GREE，推出世界上第一款手机社交游戏，白手起家成为亚洲最年轻的巨富...
作者 | 年素清责编 | 王晓曼出品 | 程序人生 (ID:coder _life) 田中良和(Yoshikazu Tanaka)是日本的IT首富,也是亚洲最年轻的白手起家型亿万富翁.他早年靠自学 ...

阴阳师IP第一款衍生产品，上线三年又做了一次大胆升级

阴阳师IP第一款衍生产品，上线三年又做了一次大胆升级相关推荐

最新文章

热门文章